KOREA × THAILAND · CONTENT & COMMERCE

We make the content,
and move the brand.

Discussed in Korean, executed on the ground in Bangkok. Take content production, creator campaigns or live commerce — as much or as little as you need.

Start a project →See the work first →

500+Verified Thai influencers

3Studio in Bangkok

6In-house capabilities

XTLOfficial manager, Team Thailand

Selected Work

Results before claims.

Documented as goal, scope, execution and result. Only cases approved for disclosure are published; ongoing projects are shared on request.

Live Commerce · Creator Operation · 2026

X THE LEAGUE — Team Thailand

The first global live-commerce championship, co-produced by Korea's ENA and Lala Station. KORI Network served as the official operating partner for Team Thailand.

RoleOfficial operating partner, Team Thailand

ScopeSeller casting and performance coaching · product sourcing and negotiation · studio, crew and streaming coordination · orders and logistics

Scale8 national teams from 9 countries · 40 sellers · $500K grand prize

Brand Content · Influencer

Eucerin

A Thailand campaign for the global dermocosmetics brand. We planned and shot the brand content together with local influencers.

ClientEucerin

ScopeContent planning · influencer collaboration · filming and edit

Content · Event · Jul 2026

Seodang — Thai education programme

Three consecutive days, three campuses: Thailand's leading high school, a Bangkok university, and the Korean International School.

SitesTriam Udom · Kasem Bundit University · Korean International School Bangkok

ScopeOn-site production at three institutions · video and stills · edit and delivery

Brand Content

IRIS OHYAMA

Thai product content for the Japanese home-appliance brand, shot in a Bangkok lifestyle space and finished in a tone that reads locally.

ClientIRIS OHYAMA

ScopeConcept · location · production · post

Request full portfolio →

Behind

This came out of a team and a space in Bangkok.

The problem

When execution slips,
it is usually here.

A strategy built in Korea does not execute as written on the ground in Thailand.

Production, creators, venues and operators sit in separate hands, so schedules and ownership slip.

Words translate, but market context and on-set judgment do not.

So KORI closes those gaps as follows.

Why KORI

Nothing gets lost
between Korea and Thailand.

Three things usually break when working with a local vendor in Thailand. We remove them structurally.

Discussed in Korean

Brief, feedback and final sign-off all happen in Korean. There is no extra layer of interpretation in between.

Executed by our Bangkok team

Our in-house team handles the shoot, creator operations and the live floor. Work is not passed on to another local vendor.

Our own studios and creators

Bangkok studios and a Thai creator network are the base we execute from, not something sourced per project.

Method

Which is why the order of work is different.

In one line

The stages are connected.
The choice stays open.

Most partners split filming, influencers and live selling across three vendors. The brand's intent gets translated three times, and blurred three times. KORI runs all three through one team, one studio, one standard.

Not every project needs all three stages. Start where you need to, and connect the next stage when it makes sense.

ST.01Content productionShape the brand message into something that works in Thailand

ST.02Creator executionDeliver it through voices Thai audiences already trust

ST.03Live commerceClose that attention into sales on air

BASEStudio · in-house teamThe base that lets us run all three to one standard

Stage 01

It starts with making the content.

ST.01 / 03

Content Production

From concept to delivery,
finished in-house.

Producing, film, photo, creative, graphics and sound are connected by one Bangkok team under a single standard. Because the core stages run in-house, the quality bar your head office sets still holds on a Bangkok set.

01Reading brand direction and building a Thai-facing concept
02Location scouting, casting and shooting permits
03Film and photo production with on-set direction
04Edit, subtitles, graphics and sound mixing
05Channel resizing and delivery in Korean, English and Thai

You can follow it from day one of the shoot

Rushes and stills are shared on shoot day, so the team in Korea can follow progress without being on set.

Stage 02

Even good content lands differently depending on who says it.

ST.02 / 03

Creator Marketing

We select by production standards,
not follower counts.

This is not booking. We check brand fit first, plan the content together, then our production team handles shooting, review and scheduling. That's why creator posts stay inside the brand guide.

01Shortlisting and fit review against campaign goals
02Screening past content, comment sentiment and brand risk
03Locking a content plan per creator
04Studio support and on-site operation
05Pre-publish review and post-campaign reporting

XTL Thailand Team

Our own Thai creator team. You start with people we already work with, instead of casting from zero every campaign.

Stage 03

Reach isn't the goal. You need the place where buying happens.

ST.03 / 03

Live Commerce

We bring production
onto the selling floor.

Run it after the earlier stages, or start with live commerce alone. Product, host, script, studio, streaming and live operation move as one. If you commissioned the earlier stages, that content and those creators go straight on air.

01Show structure built around sales targets and platform
02Product angles and Thai-language scripting
03Host selection and rehearsal
04Studio setup, streaming and live operation
05Post-show sales and viewership analysis feeding the next episode

One broadcast is never the plan

Each episode leaves data that adjusts the next show's structure, time slot and host.

Choose

So you don't have to go through all three.

Where to start

Start with whatever
you need first.

Take one on its own, or bundle several stages into a single project.

01 · Create

Content production

When you need local ad assets, a brand film or a product shoot

Content that works in Thailand. Producing · creative · film · photo · graphics · sound

Enquire about production →

02 · Activate

Creator campaign

When a creator campaign has to hold to your brand guide

Not just booking — we manage the output. Selection · risk check · planning · shooting · review · reporting

Enquire about creators →

03 · Convert

Live commerce

When you want to sell live on a Thai platform

One broadcast, designed as a selling floor. Format · host · script · studio · streaming · operation

Enquire about live commerce →

If you only need the spaceStudio and rates →

Engine

This works because six capabilities sit in one building.

In-house Capabilities

Six capabilities, used as three phases.

Arranged in the order real work passes through, not as a list. You can see who joins at which point.

Phase 01 · Plan

Plan

Turn brand goals into a concept and shooting plan that works in the Thai market.

ProducingCreative

Phase 02 · Shoot

Shoot

Capture film and stills to one standard, in our studios and on location.

FilmPhoto

Phase 03 · Finish

Finish

Edit, subtitle, animate and mix into final cuts per channel.

GraphicsSound

Context

But move a Korean standard over unchanged and it won't land in Thailand.

Cross-culture

We redesign context,
not just translate.

A line that worked in Korea usually fails when moved into Thai. Deciding what to change and what to protect is the actual job.

Case 01Humour and toneKorean caption comedy gets rewritten to a rhythm Thai viewers actually respond to.

Case 02Product anglesIngredients and functions emphasised in Korea get reordered around Thai climate and daily habits.

Case 03Pricing and promo grammarDiscount framing and on-air selling conventions differ from Korea.

WorkingApproval speedWe plan review points around Korean head-office approval flows so they don't collide with the local schedule.

WorkingWorking languageWe discuss in Korean and execute in Thai, without an extra layer of interpretation.

WorkingField riskRainy season, permits, public holidays and logistics delays go into the schedule up front.

Base

None of this works without real space.

STUDIO · BANGKOK

We don't rent our shoots out.

Our own studios in Bangkok mean shoots, creator sessions and live broadcasts get booked on your schedule, not someone else's. That is where the speed comes from.

Horizon Studio (48㎡ white cyc) · Chromakey Studio · Sound Studio

Need a space to shoot in? Studio and equipment →

KORI Network · Bangkok

We understand the Korean brief,
and we know the Thai floor.

With a company and studios in Bangkok, we've run content production, creator operations and live commerce as one local execution structure.

Start

Where should we start?

Choose a purpose first — the form then asks only what that purpose needs. We come back with the scope and schedule mapped out first.

Route 02Studio rentalYou need space or gear in Bangkok — opens the rental site

Selected purposeBrand project