KOREA × THAILAND · CONTENT · ON-SITE · COMMERCE

KORI delivers projects for Korean brands in Thailand.

We discuss your strategy in Korean, then our Bangkok team delivers the work—from content production and creator campaigns to offline events, TikTok Shop and live commerce.

Discuss a Thailand project →

Live Commerce · Creator Operation · 2026

X THE LEAGUE — Team Thailand

The first global live-commerce championship, co-produced by Korea's ENA and Lala Station. KORI Network served as the official operating partner for Team Thailand.

Official operating partner, Team Thailand

300THAI CREATORS IN OUR NETWORK

3BANGKOK STUDIOS OPEN TO CLIENTS

6IN-HOUSE PRODUCTION DISCIPLINES

2017Operating in Thailand since

BRAND CAMPAIGNS · PUBLIC PROJECTS · ON-SITE

Campaigns for Korean brands,
delivered on the ground in Thailand.

Our Bangkok team handles everything from video and creator campaigns to expos, forums, exhibitions and cultural events—planning, coordinating and delivering each project locally.

PUBLIC PROJECT · K-FOOD · INFLUENCER

aT K-Food Influencer Campaign

Thai creators introduced Korean food to local audiences. KORI managed the creators and produced the campaign content in Thailand.

OrganizationKorea Agro-Fisheries & Food Trade Corporation (aT)

RoleThai creator management · local content production

ScopeCreator selection and outreach · content planning · filming · review · distribution

TOURISM · CREATOR CAMPAIGN

Regional Travel in Korea — Creator Campaign

Working with Thai creators, we made travel content that introduces destinations across Korea from a Thai audience's perspective.

SitesJeju · Gyeongsangbuk-do · Daegu and more

RoleCreator management · local coordination · regional travel content production

K-CULTURE · EDUCATION

Seodang Culture Programs in Thailand

For the Korea Traditional Seodang Culture Promotion Association, we ran hands-on traditional culture programs at Thai educational institutions and the Korean International School Bangkok, then produced video and photo content.

SitesTriam Udom · Kasem Bundit University · Korean International School Bangkok

RoleOn-site programs at three institutions · video and photography · editing and delivery

BRAND CONTENT · PRODUCT CAMPAIGN

Product Campaign Content

We planned and filmed campaigns for food, beauty and household brands, adapting each message for Thai audiences.

Featured projectsEucerin · IRIS OHYAMA · K-Beauty

RoleLocalization planning · influencer collaboration · filming · post-production

One goal, from planning through delivery on the ground.

The same team handles content, campaigns and events from the initial brief through final reporting.

01Brief and objectives
02Execution format and scope
03Creator and partner coordination
04Content and on-site planning
05Production and on-site delivery
06Review, distribution and follow-up
07Performance summary and reporting

The work goes beyond the screen.

From video and creator campaigns to expos, forums, exhibitions and cultural events, KORI carries the same message across digital content and in-person experiences.

KOTRA K-EXPO BangkokKorean trade and culture expo · exhibition booths and installations · event co-planning · on-site delivery in Thailand · content production
Korea Tourism Organization — Tourism Startup Conference & ForumTourism startup conference and forum planning · participant recruitment · exhibition booths and installations · on-site delivery · content production
Hanbok Exhibition in Bangkok — Supported by the Korean Cultural Center in ThailandHanbok exhibition · exhibition booths and installations · on-site delivery in Bangkok · video and photography
K-Food BTS Train CampaignAdvertising campaign on Bangkok's BTS Skytrain

Discuss a Thailand campaign or project →

Behind

These projects were delivered by our Bangkok team, with our own production facilities.

LOCAL EXECUTION

Successful projects in Thailand
depend on local judgement and execution.

Translation alone won't make a project work in Thailand. You need a team that understands Thai consumers, creators and how things work on the ground—and can make decisions as situations change.

Market understanding

A message or approach that worked in Korea may need to change for Thailand.

Integrated operations

When strategy, creator outreach, filming and on-site operations are separated, timelines and accountability can suffer.

On-site decisions

When plans change, the team on the ground needs to make decisions and adjust quickly.

That's why one KORI team carries the work from strategy through delivery on the ground.

Why KORI

The plan agreed in Korea
stays clear on the ground in Thailand.

We discuss the strategy in Korean and put it into action with our Bangkok team and in-house studios, keeping the original direction clear from start to finish.

Korean-language coordination

From the initial brief to feedback and final approval, we work in Korean. There's no extra layer of interpretation.

Our Bangkok team on the ground

Our Bangkok team handles filming, creator campaigns, offline events and live broadcasts directly. We don't hand the project off to another local vendor.

Our own production facilities

With studios, an in-house production team and local partners in Bangkok, each project starts with an established production setup.

Method

The direction we agree on stays clear all the way to delivery on the ground.

ONE EXECUTION SYSTEM

One message,
from content to
on-the-ground execution.

KORI plans video, creator campaigns, events and live commerce around one strategy. Our Bangkok team carries it through from planning to delivery.

Start with content production or a single event, or hand the entire campaign to one team. The scope can expand as the project requires.

ST.01Content productionMake each brand's or institution's message work for Thai audiences

ST.02Creator campaignsShare that message through creators Thai audiences trust

ST.03On-site operations & live commerceDeliver exhibitions, forums, cultural experiences and live commerce on the ground in Thailand

BASEBangkok in-house teamOne team connects planning, production, creator coordination and on-site delivery

Stage 01

We start by creating the content.

ST.01 / 03

Content Production

From concept to final delivery,
all handled in-house.

Our Bangkok team brings producing, video, photography, creative, graphics and sound together under one quality standard. With the core work done in-house, we can meet the standards set by your head office on shoots in Thailand.

01Interpreting brand direction and developing concepts for Thai audiences
02Location scouting, casting and shooting permits
03Video and photography with on-set direction
04Editing, subtitles, graphics and sound mixing
05Adapting formats for each channel and delivering Korean, English and Thai versions

See progress on shoot day

We share rushes and stills on shoot day, so your team in Korea can follow progress without being on set.

Stage 02

Even good content lands differently depending on who says it.

ST.02 / 03

Creator Marketing

We choose creators for the content they make,
not just their follower counts.

We go beyond finding creators. We check brand fit, develop the content together and manage filming, reviews and schedules. That way, published posts stay aligned with your brand guidelines.

01Shortlisting creators based on campaign goals and brand fit
02Screening past content, comment sentiment and brand risk
03Agreeing on a content plan with each creator
04Studio shoots and on-site support
05Pre-publication review and post-campaign reporting

Influencer pool

KORI's influencer pool is built on relationships with people we've worked with before. Each campaign can start with that network instead of recruiting a new team from scratch.

Stage 03

Content is only the start. The next step is where people engage and act.

ST.03 / 03

ON-SITE OPERATIONS & LIVE COMMERCE

We bring campaigns to life
where people come together.

At expos, forums, exhibitions, cultural events and live commerce sessions, people engage directly with a brand or institution. KORI plans and coordinates the venues, talent, crews, filming and streaming needed to make each project work.

01Event and broadcast formats built around the project goal and audience
02Coordinating venues, participants, talent and local partners
03Event programs, Thai-language run-of-show and live sales scripts
04Venue setup, crew management, filming and streaming
05Results reporting, performance analysis and follow-up content

The event ends. The results should last.

We turn event footage and operational results into videos, photos and performance reports that inform the next campaign and follow-up communications.

Choose

Not every project needs to start at the same stage.

Where to start

Start with what you need now.

Begin with one piece of content or a single event, or hand the entire project to one team.

01 · Create

Content production

When you need ads for the Thai market, a brand film or a video record of your project

We plan and produce content for your goals and channels. Producing · video · photography · graphics · sound

Enquire about production →

02 · Activate

Creator campaign

When you need a creator campaign that meets your brand or institution's standards

We manage the content from creator selection through final approval. Selection · risk review · planning · filming · approval · reporting

Enquire about creators →

03 · Operate

On-site operations & live commerce

When you need an expo, forum, exhibition, cultural event or live sales campaign in Thailand

We plan the experience, run it on-site and capture the results. Planning · participants · partners · venues · crews · filming · streaming

Enquire about on-site execution →

If you only need the spaceView studios and rates →

Engine

Whatever the format, quality depends on the team doing the work.

In-house Capabilities

One team, from planning to final delivery.

Every project needs planning that keeps things moving and production that captures the results. Our in-house team keeps both to the same standard from start to finish.

Phase 01 · Plan

Plan

Turn the goals of a brand or institution into a concept and production plan that works in Thailand.

ProducingCreative

Phase 02 · Shoot

Shoot

Shoot video and still photos to the same standard in our studios, on location and at events.

FilmPhoto

Phase 03 · Finish

Finish

Edit footage, add subtitles and motion graphics, and mix sound for each channel.

GraphicsSound

Context

Whatever the format, local context makes the work relevant in Thailand.

Cross-culture

We adapt each message
to the Thai context.

Messages and ways of working developed in Korea don't always fit a Thai audience or production environment. Good localisation means knowing what to keep and what to change.

Case 01Humour and toneWe rewrite Korean-style caption humour with the pacing Thai viewers respond to.

Case 02Message and propositionWe adjust which messages come first based on Thai audiences, climate and everyday habits.

Case 03Pricing and participation mechanicsWe adapt promotional offers and the wording that encourages people to take part in an event.

WorkingReporting and approvalsWe plan for Korean head-office reporting and approvals so they fit the on-site schedule.

WorkingWorking languageWe coordinate in Korean and deliver in Thai, without adding a separate interpretation step.

WorkingOn-site risksRainy season, filming and event permits, public holidays and logistics delays are built into the schedule and operating plan from the start.

Base

That takes a team and production space based in Thailand.

STUDIO · BANGKOK

Our production and operations base is in Bangkok.

Our studios and in-house team in Bangkok help us organise shoots, creator sessions and live broadcasts quickly. We apply the same production standards to work at outside venues.

Horizon Studio (48 m² white backdrop) · Chromakey Studio · Sound Studio

Need a filming space? View studios and equipment →

KORI Network · Bangkok

We understand your brief in Korean
and know what works on the ground in Thailand.

Our Bangkok company, studios and local team handle content production, creator campaigns, events and live commerce within one coordinated operation.

Start

What are you planning in Thailand?

Select the services you need. We'll review your goals, timeline and what's already in place, then outline what KORI can take on.

Route 02Studio rentalFor studio space and equipment in Bangkok

Your enquiryThailand project